First things first, emotion still rules our lives. No matter how many facts we gather before we make a particular decision, we will always be heavily influenced by our feelings. These feelings in a prospective customer are emancipated by a brand identity and presence. With more and more people using the World Wide Web if you are not visible online you may not exist for many customers. Hence, it becomes absolutely essential to enhance your web presence, portray the right image and communicate the right message online whether it’s through your website, email, social media channels enabling you to build a strong presence that encourages action.